The Impact of Google Penguin 4.0 Update
Since SEO has been identified to outdo other marketing tactics; site owners have used all known means to enhance the visibility of their websites. There are a few of them, however, who use black-hat link schemes to influence the rankings of their sites. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. On their part, search engines have been busy tracking and identifying websites that use prohibited techniques so that those that use allowable methods can get fair rankings. That is why you will hear of search engine updates every once in a while. Here is a look at what the latest updates by search engines mean for you.
The adverse consequences of using spammy links are now immediate, meaning that your site will get penalized much faster than was the case in the past. Alternatively, applying white-hat techniques during SEO will also result in immediate awards in terms of rankings since you will enjoy better visibility and accessibility.
Because the latest updates will run continuously into the future, there will be no time that you will use black-hat techniques without such acts going unnoticed by search engines. For many site owners, it may be a good time to use new domains that have no link reputation instead of spending time and money on their old ones.
A while ago, you could benefit from correcting the aspects that got your site prohibited but still suffer penalization for month or years later since search engines took long to make the needed changes to your rankings. Site owners who were in such situations found it unfair for them to continue suffering such consequences even after making the changes needed. The latest updates are fair because your site will be freed almost immediately after you use the techniques that are allowable.
The latest updates will only affect the pages that are spammed but not effect penalties on the entire website. In past instances, a whole site could suffer the adverse consequences of the spamming. The good thing is that it won’t be a lot of work on your part if it’s only a single or two pages on your site that need to be worked on.
The use of outdated SEO tactics and failure to update your website will not go well with the updates in place at the moment. Mostly, sites run by industrial manufacturers will suffer most. So, you need to use up-to-date optimization tactics and keep updating the content of your website.
With the updates in place, using quality content will enhance your site’s rankings. Content in this sense means text, videos, and images. That means you have to use those you have not applied in the past and make them relevant to searchers.
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