THINGS YOU SHOULD KNOW ABOUT THE PENGUIN UPDATES.
Top search engines update their search criteria constantly to ensure that they will always provide updated, relevant and useful information to its users. Any search engine update, once it is implemented, must also be adopted by the websites if they want to ensure strategic placing in almost all of the results generated by these search engines. This is necessary because it is important to make sure your site is always generated in the top results to guarantee you great results in getting clicked and opened by searchers.
As such, many online digital marketers and SEO companies have felt the need to always align their marketing strategies to it. Still, ensuring that your site is optimized for the latest onslaught of search engine updates can be quite a challenge. It might not be obvious but these updates are the ones that greatly influence and dictate the trends and marketing directions of these SEO providers. Ignoring this would be a grave mistake, penalties can be imposed as well as the possibility of losing your strategic placing in the search engine results.
It does not really sound so bad once you consider that most of these updates are there only to make sure that user experienced is enhanced, and that all of this are geared to better providing them better results. This includes the fact that they would want to remove and ferret out any spamming and keyword stuffing strategy that is often employed in digital marketing, and that nothing but pertinent results that are of good content are provided to the user.
One update implemented like this would be the penguin 4 update.
This update was put in place to ensure that the results obtained and provided to the user are relevant and is what they truly needed. This works both ways because, the user gets the results they wanted at all times, while the search engine gets the loyalty of the user and would be their go-to site whenever they need to search for or look up something on the internet.
The update placed had pinpointed those questionable sites whose digital marketing tactics employed over optimizing and abuse of links, which resulted in these sites getting ranked in the lower search results or being removed from the search engine rankings altogether. As a result, millions of websites on the internet had been penalized by getting removed from the search results or demoted to the lowest rankings possible.
Thus, all the more it is important that only natural links and good content make it to your site.
Citation: Smart Ideas: Guides Revisited