Google Penguin 4.0 Update-What Is It All About?
Finally, the wait is over, because the new Google Penguin 4.0 update is now available.
What is penguin?
The first penguin update was first launched in the year 2012 and in the month of April. Penguin was made to get websites that are spamming the search results. Especially those websites that are using scheme links to change their rankings in search results. Penguin basically removes inorganic links. Before these inorganic links were devalued and may need to be replaced so it can be recovered in the search rankings. The process for the recovery takes a long time. That is why it was really good that there was a penguin update.
The penguin 4.0 is the latest and the last update of Penguin.
Here are the newest features of Penguin 4.0:
All of the websites all over the world will experience the same impact of penguin 4.0, because they were released in all of the countries all over the world at the same time.
The latest penguin 4.0 is now real time. This actually means that every time google updates the rankings of every page changes and even its information. So any impact can easily and quickly be noticed even if it is positive or negative.
Since penguin 4.0 is now real time you can easily and quickly recover from the Google penalty. You will quickly see results, if you improve and remove the harmful links on your website and when google is done recrawling your website.
The new penguin 4.0 update is not a filter but is a part of the core algorithm of Google. This is the reason why it is the last update. You just need to closely monitor the backline profile of your website.
The new Penguin 4.0 update is more granular. Which means that the algorithm is more focused on certain pages that has bad and toxic links instead of looking at the whole website. That is why you need to focus on the pages of of your website regularly.
Below are the things that you can do in order for you not to get penalized:
You should closely check your position in SERPs. You should have email alerts so you can easily be informed in case your position changes. Do not only track the keywords that is used for your ranking, but other subdivision keywords.
It is important that your backlink profile is clean and healthy. Regularly check new and old backlinks. It is important that you audit the backlink of your whole website. Because the penguin 4.0 update is much more granular.