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A Guide to the Google Penguin Update

The first time Google introduced Penguin was way back in April 2012, in efforts of better catching websites that are considered to spam its search results. This is mainly targeting those that buy links or perhaps, getting them through link networks that are designed mainly to boost rankings in Google. But several years had pass and various updates were done to Penguin and now comes the latest update which is Penguin 4.0, announced on September 23. A number of SEO experts have agreed that this update is a major boon for SEO companies that perform legitimate SEO strategies.

As a matter of fact, there are quite a number of reasons to why many people are so excited with the new Penguin update.

Number 1. Algorithm devalues links instead of punishing websites – with this new Penguin version, it is devaluing spam links instead of penalizing the entire website. When Penguin was first launched, it’s punitive in nature. Simply put, the entire site will be demoted in search without any clear instruction or explanation to how it can be recovered, if it was affected.

Because of the harshness of Penguin partnered with misinformation that surrounds the algorithm at the same time, it has created contentious relationships and negative environment between Google and various business owners. But with new Penguin 4.0 and its demotion versus devalue approach, it is a big upgrade and aim to improve relationship between website owners and Google.

Number 2. Penguin is baked to core algorithm of Google – because of this, it has become possible for Google to deliver real-time update. As a result, Penguin’s data is refreshed in real time and therefore, it makes changes become visible and a lot faster that typically take effect shortly after a page is re-index and re-crawl. Google are in the better position of assessing links quickly with the update to Penguin. Meaning, there’s no waiting time for Penguin updates or refreshes just to recover.

Number 3. Penguin 4.0 brings SEO closer to real marketing – it provided immediate rewards for legitimate practices as spam is devalued a lot more efficiently, thanks to the improvements made to Penguin update. Through this shift, it has pushed SEO industry away from manipulation and towards real strategies. Obviously, many of well respected and successful SEOs are involved in doing real marketing. There are still some shady companies and individuals on the other hand that claim to be SEOs while what they actually do is just provide spammy services.

New Penguin update is without a doubt another challenge for the unscrupulous agencies as websites that are propped to be spam would be devalued, providing better gains for those who secure links legitimately.

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