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Essential Facts You Need to Know About Google Penguin 4.0

If you have been listening to world news, you probably have heard about Google Penguin 4.0. What’s with it? Is it here to affect you? Well, you need to read the next few parts of this article if you want to know more.

DEFINITION OF GOOGLE PENGUIN UPDATE

As to what is Google Penguin 4.0 might be the question running in your mind right now. Google Penguin 4.0 is an application or program that is designed to meet specific purposes. One is to combat against link tactics and another is to monitor the quality of links to websites.

It was in April of 2012 that the update was released. As can be expected, that event made immediate wavelets into the digital industry. The websites that did not work based on the rules of Google were immediately blotted out of search engine results pages. There were even those websites that did receive manual actions.

From that time on, Google Penguin 4.0 has been updated period after period. And every time there is an update release, there are changes made on the way Google ranks and crawls into websites or in the way that search engine results pages appear. And even when there are some organizations and individuals that do not like the idea of updates, Google Penguin 4.0 continues to exist because it is there for a very essential reason and purpose. It is there to make things fair and proper. Yet, Google Penguin 4.0 is basically and obviously welcomed by those websites that are not violating any rules and those that are conducting their marketing activities in the right method. These are the websites that are not cheating in their online marketing activities.

WHAT IS THE ADVANTAGE OF GOOGLE PENGUIN 4.0 OVER THE OTHER UPDATES?

Google Penguin 4.0 is just among the many updates released into the digital industry? Maybe you are wondering what advantage can the Google Penguin 4.0 offer above the rest of the other updates that have ever been released. Well, unlike other updates, Google Penguin 4.0 is a real-time. The only meaning of all this is that the portion of Google Penguin 4.0 in the algorithm will keep on waking and is on all of the time. That is the reason why it can make updates real-time.

To all of the members of the digital marketing community, this is definitely a great news to embrace. What could be the reason why? The reason is because there are yet a great number of spammy tactics occurring today. Although many deny it, there are really a great number of evidences that prove spammy tactics are still in existence. And that is just the reason why Google Penguin 4.0 is here.