Important Things to Remember to Keep Your Website Visible in SERPs
Google Penguin is a word used to refer to updates aimed at decreasing search engine ranking of websites that violate Google’s webmaster guidelines. Sometimes websites use manipulative techniques in order to achieve high rankings in search engine results, and these guidelines will seek to penalize such websites. In here websites that have good and great content will receive recognition over those websites that have no value to give to their visitors. In other words, doorway pages or web pages that are created only to send its visitors to a different page by repeating unrelated phrases to manipulate the relevance or prominence of resources are penalized.
Penguin 4 however was released for all countries and languages at the same time. This means that, independent of location, all websites will consistently experience the same impact. Penguin 4 guidelines are the same but then they are now applied real-time. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. So, both the positive and negative impacts of your actions will become noticeable faster. If your site however is penalized and your webmaster does a good job improving it and removing harmful links, this real-time algorithm allows you to recover your website from Google penalty faster.
And, unlike the previous updates, this version has made Google algorithm become part of its core algorithm and is no longer a separate filter.
In other words, this algorithms focused not on the toxic links on specific pages rather than on whole websites.
The bad side of this is that it affects the work of an SEO specialist since this micro-penalties are more difficult to track that means it is now essential to audit all important subdomains and specific pages of your website on a regular basis.
There will also be no notification that will be given if your website is penalized. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions from some or all of your keywords, including the branded ones.
But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.
You position in the SERPs should be constantly monitored, in other words. If there are changes in your rankings, it will benefit you to keep informed by setting up regular email alerts.
Because the new Penguin takes a granular approach you need to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. What this means is that you might have to conduct separate audit for each of the different language version of your website.