Dollie Jewelry has appointed Melanie Tillett as its new small business spouse in a bid to revamp the silver jewellery brand.

Dollie Jewelry is now increasing its existence nationally and internationally, and Tillett will be dependable for pushing the firm as it prepares to enter the international market.

Tillett is the company director of multimillion pound fashion model Tilletts Clothing. In the meantime, Dollie Jewelry was founded by Lincolnshire businesswoman Karen Webb-Meek in 2012, and it manufactures 925 silver jewelry parts.

Dollie Jewellery said it was “flying high” on airways this sort of as Virgin Atlantic and Thomas Prepare dinner, and was stocked in hundreds of retail merchants across the United kingdom. On the other hand, the jewellers was impacted when the pandemic strike.

Webb-Meek explained: “As a wholesale provider, we relied on retail traders to spot orders with us. During the pandemic, the enterprise was decimated. No jewellery outlets were being open up, and the sector was deemed non-necessary so of program we ended up in the very last tranche to reopen.

“It’s an exciting time. It is fantastic to be doing the job with Mel, she has experienced amazing good results with the Tilletts manufacturer, and we are on the lookout to replicate that with Dollie.”

Tillett extra: “Karen’s a visionary entrepreneur, I admire her tenacity and she does not shy away from hard operate, and I assume she has a brilliant brand with Dollie and I know I can assist drive the brand name forwards by means of my practical experience with Tilletts.

“I also adore the simple fact that, like Tilletts, it is a area Lincolnshire brand. We have a lot to do, we are essentially starting up once again from scratch, but I’m very inspired and so is Karen, and we have also managed to get a 3rd quite experienced enterprise investor concerned.”