Search engine optimisation is powerful but it takes a long time to work. That’s why it’s best left to the experts. There are other ways that are faster and easier to get people to your site. We will outline a few of those ways. However, you need to make sure your website is mobile friendly before you do anything, according to Leapfrog SEO.
These days, mobile phones are in the hands of everyone and more and more people are buying them and using them for everything. In fact, many people in the UK alone are using their mobile phones to use the internet for three or more hours per day. This is why some people describe mobile phones as being their digital companion.
Furthermore, more people are using their phones to shop online. This is great news, but only if your website is mobile friendly. Thankfully, you can test your site out by using your smartphone to access your site.
Look for things such as if your text is too small or your site is loading very slowly. Make sure your site is easy to navigate and easy on the eyes. Also, Google has a tool you can use to test out how mobile friendly your site is.
There are a number of marketing techniques out there. First though, you want to think about what you’re trying to accomplish. With that said, some of the top ways to generate traffic quickly is via social media and Google My Business. You do know what Google My Business is, right?
Get Listed on Google My Business
Let’s face it, you want to look at things from your customers’ eyes and what they are looking at is Google, so to speak. What we mean is you want to get your business listed on the first page of Google, and one way to do this is via Google My Business. You’re missing out if you’re not trying to get into it.
You can try to get your site listed in Google My Business. This is because many customers are using Google to search for businesses. Furthermore, after a user makes a search, there’s a good chance they’ll make a purchase or actually go to the store. What’s more impressive is that more and more people are reading online reviews before making any kind of purchasing decision.
Don’t worry because getting into Google My Business is easy. Go to that section of Google and sign in. Then you can create a profile by following the instructions provided. Before you know it, you’ll be on Google My Business.
Using Social Media the Right Way
Social media is the place to be when you want to reach your targeted market. However, you need to use the right platform because not everyone you want to target uses the same social media site. You need to do a bit of research in this regards, but there are some general things to keep in mind. This includes:
- Facebook is where you want to be if you want to focus on business-to-consumer and business-to-women. Facebook has made it difficult to organically reach people. The best way to reach people is via advertising.
- LinkedIn is the platform for business to business.
- Twitter is good for both business-to-business and business-to-consumer. However, you do need to put in a lot of work in regards to posting.
- Let’s not forget about Instagram, which is best to use if you’re trying to target a younger crowd. Do you have visual aspects, such as a product? If so, this is the site for you.
Finally, post at a time you know or suspect your targeted audience is up and using your favourite social media site. For example, do they tend to be up first thing in the morning and using Instagram? If so, then it’s time to post early mornings to Instagram, that way you have a good chance of reaching them, or you can use Twitter late at night if that’s when your targeted audience is up and if that’s the platform they are using. The bottom line is to go where your audience is.