SS18 Trend Report: What’s going to make you look top notch this year?

Let’s get you right at the door of this years trend train – we’re ready to give you our ultimate guide to the SS18 trend.

Fashion Month is over and we have our cases emptied. We have completed our SS18 fashion research and we think it’s high time we got you wardrobe plotting for next season’s style. Come on, it can definitely never be too early to get cracking with your wish-list – that is if you really do want to stand a chance of getting that Gucci couture hat. So here goes – our taking on a whirlwind adventure at the London/Milan/NY/Paris Fashion Week.

Think Pastels

We know you may associate pastel colours with Hyacinth Bucket but trust us, these delicate sugared almond shades are about to make a real fashion statement. The standout show by Preen, which took inspiration from saris and women’s rights movements, showcased how to look pretty and powerful at the same time – we saw draped shades and one-shouldered dresses in truly lovely shades of pink and green. The massive news: Lilac is not just for the Queen mother – it is ready for making its way back to fashion. Grab yourself a pretty bad in a lilac shade, or just enjoy a lovely dollop of Neapolitan.

Choose Check Print

Checks are no longer for winter-only, they are now giving a convincing performance for our spring wardrobe. We saw folksy ginghams at Loewe, as well as adorable red and blue plaids at Alexander McQueen, and Fendi provided us with a whole show, even showcasing checked tights.

Think Fringing

Major statement fringing was another fashion trend we loved – think swishing hemlines and necklines as well as bags – plus much more. There weren’t any wishy-washy boho trims in sight. Instead, it was more the look of being dragged through a shredder. That means all you need to wear is your Erdem or Calvin Klein dress and you can give the car a great polishing.

Couture Hats

Really pull out all the stops with a couture hat or a chic accessory, as Rebecca Couture Millinery so beautifully showcases.

Beach Clothes

We adored the way Marc Jacobs showcased his look with swirly prints, turbans and rainbow colours. Picture Lilly Pulitzer in that sun-drenched Palm Beach look of the 1960s, take it up a good few notches – you’ve got it. Take the two-piece Hawaiian-tropic from Gucci, paired with glittery gloves and lots of necklaces.

Suit Shorts

Those basic, boring shorts. The ones that are right at the back of your wardrobe and only come out when you have nothing else to put on. A least that is what we thought up until now, 2018 will see a rise in Statement Shorts. We saw silky boxer styles from Louis Vuitton and high-waisted leathers from Saint Laurent, as well as plenty of Shorts Suits. That’s right, the fashion tailoring of the summer is going to stop at the knee.

Transparent Rain Macs

We saw Karl Lagerfeld give us a complete ecosystem when we visited the Chanel 2018 Paris show – he created a French cliff scene inside the Grand Palais, why the models even strolled around weal waterfalls. Was he providing a practical fashion solution or making a statement on climate change? Maybe he was doing both. Whatever his plan was, we are all set for those spring showers. With the transparent macs and rain hats, we are seeing Karl at his most sensible. In fact, we also saw Valentino give us the ‘It’ mac – who would have thought it.

Floral Dresses

We love summer for pretty, floral dresses – in fact, this summer is sure to please on this front. We give the top prize to the Liberty prints at Chloe, as well as the Ditsy florals at Loewe. You are also going to have plenty of summer loveliness to choose from when it comes to summer dresses – the big runway trend was to wear with visible briefs, however, if you like, you can pull them over a high-necked blouse and shorts.

OTT Earrings

Get your earrings as close as possible to Pat Butcher and you are on to a good thing. This is one jewelry trend that doesn’t want to die out and we are set for it to get even bigger this summer.