Are you wondering what are the key trends going around in the fashion world? At first, you might mention snake prints, mock crocs or capes but that’s not what’s important. What we need are the trends that dictate where the whole industry and retailers are going. 2018 was a great year in the world of fashion but 2019 will bring about a great revolution – and Stopgap is primed to become a part of this.
Most of the companies in the fashion industry need to admit that the old rules have become obsolete. Now, the main thing to do is to be nimble and focus on everything from social issues, speed to market and overall transparency. You can’t take any growth in the fashion industry for granted. Well, here are some of the key trends that have brought about a huge impact in the industry.
1. Omnichannel – A Combination Of Digital And In-store Experiences
Over the last few years, online sales have skyrocketed. Although it’s a good thing, it has been at the expense of the sales produced by physical stores. However, it’s not a completely clear landscape. Note that, as much as most people shop online, they still want an in-store experience. Therefore, retailers shouldn’t close down their storefronts and rush online hoping for the best.
Well, that’s where omnichannel shopping has come in handy. Customers can always go online to look for customer reviews and check competitive prices. Also, while in the store, they can use their mobile devices to learn more about the products available. However, they need to be in the store to return anything they don’t need.
As a result, the 2 channels are integrated. Well, mobile technology has a key role to play in this integration. Now, people can browse, pay and integrate augmented reality or social media into their shopping experience. Therefore, mobile technology helps with anything such as payment apps and fitting rooms etc.
2. Artificial Intelligence – Tailoring Shopping Options To The Customer’s Buying History
AI is changing the interactions between retailers and customers. At least 75% of retailers understand the benefits of AI and are interested in investing in it. Research shows that those who are already using visual search can increase their revenue by at least 30%.
Some renowned brands like H&M and ASOS rely on visual search to boost the customer’s experience. For instance, customers can take photos of the items they find in the store and look for similar items on the website for the best results.
3. Fashion’s Hiring Trends
There is a huge flux in the fashion industry and it can be seen from the recruitment trends. People who previously wanted a career in the fashion industry because of the glamour are now leaving because they are tire of the fast fashion and the environmental impact. However, there are a few attractive options still left in the industry.
Now, some of the renowned brand names have realised the importance of having fresh digital talent so they can have a share of the saturated market. Most of these brands have done away with the generalist marketing roles and opted for specialist marketers. For instance, they are now hiring email marketing specialists, search engine optimisation experts and pay-per-click professionals to handle their marketing needs.
Hiring managers are being advised not to be left behind. If there is a digital specialist available, it’s best to hire them immediately because they are in high-demand. Of course, they will require a higher salary because they will be juggling a lot of opportunities at once. Therefore, to stay ahead in a world that’s almost dying, these companies need a huge digital presence.
It’s actually very easy to stay ahead. Creating a huge digital presence isn’t that hard. They need to take advantage of the technology already in place and the workforce that’s already available to generate exemplary results. Certainly, everyone in the fashion world is following this huge shift, so why aren’t you?